What are Google Ads?

If you are considering setting aside a marketing and advertising budget to reach your target audience, you also need to consider the right place to invest that budget. Such a place could be, for example, a space with over 246 million unique users, 3.5 billion daily interactions, and about 700% return on investment.

With this guide, we'll walk you through everything you need to know about Google Ads advertising in 2021. We begin by answering frequently asked questions that will lay the foundation for your knowledge of the tool so you can then start creating your own. advertising campaigns.

Paid advertising is important for every business owner in 2021. Google offers an advertising platform called Google Ads, which can be really useful for the growth of your business. The previous name by which the platform was known for many years was Google AdWords advertising. It allows advertisers to create search ads, display ads, product listing ads, mobile app ads, and video ads (Youtube). Advertisers can target ads to specific keywords on the Google search network, showing ads to users when they search.

What is Google Ads?

Google Ads is an advertising platform that interacts with the Google search engine, search partners, the Google Display Network, websites, videos, YouTube channels, mobile applications, and more. With the help of Google Ads and digital agencies, advertisers can direct targeted traffic to a website, which in turn helps increase conversions - recruiting customers and making sales.

How does Google Ads work?

First of all, it starts with setting up a Google Ads campaign. To launch an ad in Google, a selection of the appropriate keywords is made that are relevant to the niche of the respective business. This is done using the Google Keyword Planner tool. An analysis is made of the words and expressions with which your potential customers would seek the service you offer.

The main purpose of Google Ads is to match keywords with the ads and landing pages you create. This way, when a user searches on a keyword, they'll be able to see your ad. As for the Display Network, your ads may appear based on your target audience or websites that are relevant to your business.

How does Google Ads work on the search network?

Search ad campaigns are among the most common types of ads on Google. Advertisers target and bid on keywords that match the phrases that users use to search for their service. The advertiser pays a cost-per-click - when the user clicks on the ad leading to the customer's website. Advertisers can create ads and landing pages that are closely related to search keywords.

Before you start creating ad campaigns on the Google Search Network, you need to make sure you understand how the platform works - what ad bidding processes are, how Quality Score works, how to set up campaigns and ad groups, how to create ads, and landing pages. Last but not least, know-how the pay-per-click mechanism works.

How does the Google Ads ad auction work?

How does Google Ads determine which ads will show when a user searches? An ad auction is held, which determines the order in which the ads will appear. There are two main factors that affect a Google Ads auction: the maximum cost-per-click you set and the ad's Quality Score. Google takes these and other factors into account when determining the so-called ad rank by which ads are ranked for that search.

What is the Google Ad Rank?

Google Ad Rank is determined based on the maximum cost-per-click and Quality Score of the ad during the auction. The ad auction is conducted each time a user searches Google. It is held for fractions of a second, during which the user enters the words he is looking for and loads the results on them (organic and advertising).

1. Bidding per click (Bids)

The advertiser sets an amount - the maximum amount per click that is willing to pay per click on the ad. Google Ads also uses smart bidding strategies such as Enhanced CPC, Target Return on Ad Spend, and Target Cost Per Action. This allows advertisers to set automated bids focused on conversions and conversion value.

2. Quality Score

Another key factor influencing the auction is the quality rating of the ad. Quality Score is calculated on a basis and the relevance of the ad, the estimated clickthrough rate, and the quality of the landing page to which the ad leads. Google Ads looks at the overall quality and relevance of your ads, as well as your landing pages, based on your search query.

How do Google Display Network ads work?

Advertisers can take advantage of targeting or targeting content types to reach potential customers. Display Network ads can appear on sites in the Google Partner Network, on YouTube videos (Youtube ads), and on mobile apps. The Google Display Network allows advertisers to target their ads to an appropriate audience that is currently browsing the web. Display advertising captures the user's attention and, when clicked, directs traffic to your landing page or site.

Where do Google Ads appear?

There is a big difference between paid ads and organic search results. Google ads appear at the top or bottom of the results, with organic ads in the middle. Where your ad will appear depends on the ad auction we mentioned above.

What is the Google Search Network?

The Google search network is where your text ads will appear as results. It consists of Google's search engine (Google Search Engine) as well as other websites that display search ads. Ie When you run your ad on the search network, your ad text will appear on Google search results as well as on the Google partner network.

The Google Search Network is an effective place for advertising, as it provides quality information about the search performed and strives to be as useful as possible to users. In this way, the search engine successfully connects people looking for products and services with the relevant businesses that offer them. The Google search network leads to more sales and a higher conversion rate than the Google Display Network.

How much does Google Ads cost?

The cost of advertising is calculated based on the relevant niche in which you advertise and the overall competition for the same keywords. Key factors that affect advertising costs are the maximum cost-per-click set by the advertiser, the ad's Quality Score, audience targeting, daily advertising budget, and more. If you have chosen to appear on expensive and highly competitive keywords, the cost per click can reach over BGN 10 or 20. Such words are, for example, related to law, insurance, banking, marketing, and more. In the general case, however, the price per click amounts to a few stotinki to 2-3 BGN per click.

Advertisers have complete control over their budgets and can optimize their campaigns over time to reduce the cost-per-click.

How to use the Google Ads platform successfully?

If you want to use Google's advertising platform successfully, you need to learn how to handle it brilliantly. Be able to use tools like Google Keyword Planner to find relevant and popular keywords describing the services of your business. Then you can create an ad campaign, test and optimize your ads, keywords, landing pages, and more. Google Ads is defined as an extremely effective advertising platform but requires attention, monitoring, testing, and optimization.

Why trust Google Ads?

Paid online advertising plays a significant role in the development of the business globally. Even if you do not have a large advertising budget, impressive results can be achieved. That's why it's a good idea for any business, whether large, medium, or small, to try advertising with Google Ads. In this way, it is possible to reach potential customers who are actively looking for a specific service / product. Also, assess whether there is a good return on investment in advertising through conversions.