Blog Name Ideas: How to Choose the Perfect Name for Your Blog

Rebranding a business is never easy, but it can be helped by choosing an easily-branded name from the start. A blog is no different—appealing to multiple generations of consumers with the same domain name can be difficult, and could lead brands to lose out on extended impressions in search results.

When it comes to rebranding, creative firms should start by taking into account their content strategy.

No matter how relevant your blog once was, relevance is ephemeral. Mailchimp realized that their brand name no longer reflected the products they offered. They weren't exactly a Mailchimp anymore; they were a much more robust platform designed to help small businesses grow. Blogging and rebranding both demand responsive marketing strategies that provide material value to readers and fans of a brand.

When companies sense that their old name no longer matters, it's time for them to evolve into something with greater relevancy. A well-thought out title can give your work new life.

1. Identify your niche

New bloggers are confused about the right name for their new project. They should first identify what they want to blog about and then find a suitable domain. The name of a blog should resonate with its creator and readers.

A good domain usually comes from brainstorming using "key words" that describe the niche or topic of your website, typing them in to a search engine (for example, "green technology", "music lessons for kids") and seeing how many relevant results show up. You can also check popular blogs in your niche and see what domains they're using.

2. Research

Look at what companies that are prominent in your industry are doing. Take note of what you like and don't like, and use their blogs as a springboard for what readers want to see. Look for how these blogs are branding, the names of their blog posts, and the responses their content receives when promoted.

It's also a good idea to think about how your blog will stand out from others. This is also a good time to find out who else is using the same company name or domain name that you have in mind for your brand.

3. Company message

Once you have an idea of your purpose and the message you want to communicate, start brainstorming on what you might name the blog. Be careful not to jump out of the frying pan into the fire by naming your site a catchy but vague noun or worse, something that's already taken.

4. Target audience

When deciding on a blog name, it is important to know who your audience is. You might find that you have multiple audiences, such as customers and prospective customers or social media users and buyers of your product. Whatever your business goals, it is essential to keep your name consistent with where you see the brand heading.

5. Be mindful of your brand

A blog's name should be linked to the brand. A company can use the same typeface, colors, or wordplay in its title. Additionally, the content on a company blog should follow whatever messaging is used across the rest of a business' web presence.

6. Make sure it's easy to say and spell

Blogging is a great way to share your passion with other people. While there are no rules to naming a blog, it should be easy for people to understand and remember. You want to make sure that users can associate it with your brand without confusion.

Blogging is an approachable publishing platform available to anyone who has something interesting to say or an opinion they want others to hear. One thing important to keep in mind when creating your blog identity is that the name you choose should help visitors remember your brand.

Choosing the right name for your blog is essential on your journey to build a brand and a successful business. A memorable name will help you attract readers and develop trust with them as they come to know more about you, your personality, and what you have to say.

But where do you start? How do you find a good name for your new site? In this section we’ll take a look at our different activities and ideas you could use to come up with the perfect URL.

Brainstorm

The beginning of any great brand can be traced back to a creative thinking session. Grab a piece of paper or a notebook and pen to outline the following: You can do it digitally, but taking notes by hand will help you think more creatively, using analog tools.

• Find a quiet and distraction-free place to collect your thoughts. Most people find that sitting down with a pen and paper helps them better focus on the task at hand. Be sure to write down your ideas as soon as you come up with them so you don't forget anything — this part is crucial!
• Note down any words or phrases that come to mind when you think of your company or mission.
• Make a list of 2-3 words that represent how you want your brand to feel, then brainstorm how those feelings could be visually represented by the color scheme, logo, and more. While brainstorming, consider fonts, shapes, and drawings to express these emotions through typography and illustration.

Get your friends onboard

Sometimes the best ideas can come from a discussion or conversation with others. Why not meet up with some friends or local creatives for some collective inspiration? Ask friends and family for their help — they might suggest words or phrases you hadn’t thought of.

It's sometimes helpful to discuss your contest idea with people in real life. Meet up with some friends or local creatives for some collective inspiration. Ask friends and family for their help — they might suggest words or phrases you hadn't thought of—and invite them to put their feedback in writing, too.

Check the competition

Although copying your competitors' names is not a good idea, using similar names can be an excellent alternative. This allows companies to take advantage of a popular name and innovate the branding process in order to set themselves apart from the competition. Using keywords in your blog title can also help you rank for relevant search terms, helping you stand out from competitors and attract more visitors.

A great strategy to use is finding successful blogs in your niche as well as taking inspiration from their titles/names. I personally like inventing words or mash-ups that sound nice with your business name, but others only care about ranking high in search engines so they prefer short and catchy sounding words that rank higher.

There’s no perfect naming formula for blogs; it’s all about trying some different options until you find one that works for you. Once again, try some different options but don't copy anyone else's name! As always, try what works best for you.

Pair unusual names

As is true with most websites, choosing a blog name doesn’t have to be too complicated. Many common blogging names combine two words that describe the focus of the website or brand. Other bloggers choose playful, descriptive blog names that start with two random words or word combinations. In order to make your brand memorable, it may be best not to use a common words combination like life and blog.

Popular phrases

Catchphrases are effective in branding a business online and on social media, but they can also be too serious for some brands. Instead, it's possible to take a catchphrase or line from popular media and use it to inspire your brand - just don't take it too far.

Humor

To keep your audience interested, appeal to their funny bones by creating a blog name based on a pun or play on words. Funny titles are effective for reaching out to niche audiences or for people who want to draw in new readers with something unique and attention-grabbing.

Laughter is contagious; make sure your readers smile with you. By having a blog name that portrays a wicked sense of humor, you can boost your endorphins while making your audience happy at the same time! It doesn't have to be professional—as long as your tone of voice matches this attitude, give it a try!

Picking the right blog name is crucial to success. Your choice here can impact your blog's SEO, and there are a lot of different things to consider: domains and keywords, brand identity, audience segmentation, readability and searchability.

You want your content to be seen by as many people as possible - and in order to do that, you need a blog name that can be immediately recognized. This is especially important when choosing between multiple blogs in the same category or industry (for example, fashion blogs).