Identify and Grow Your WordPress Audience

Nadejda Milanova

Nadejda Milanova · 31st May 2022·WordPress

Updated on 05th July 2022

Identify and Grow Your WordPress Audience

There's more to creating a popular WordPress website than just having great content and design. You also need to identify and target your key audience so that your site can raise in search engine results. In this article, we'll explore three steps to identify your audience, then teach you how to grow it using three different methods.

Identify Your WordPress Audience

When it comes to identifying your audience for your WordPress blog, there is no one-size-fits-all solution. Depending on your niche, the methods you use to identify your audience may vary.

However, we have identified three simple steps that work well for all types of audiences. These steps are suitable regardless of your niche and will help you focus on the right people.

Define The Target Demographic

As a content creator, it's important to understand the difference between your overall audience and your target demographic. Your overall audience is the sum of all people who visit your website, including casual bystanders and dedicated fans. Your target demographic, on the other hand, is the group of people you create content for. It's impossible to engage every single person who finds their way to your website, so it's important to focus your efforts on a specific subset of users. By doing so, you'll be more successful in building an audience.

If you're working with limited resources, it's best to focus your efforts on one specific audience. To identify your core audience, ask yourself these questions: Who is your ideal reader, and what do you imagine them to be like? Who can afford what you're offering? What other websites would these hypothetical users visit? Chances are, if you answer these questions honestly, you'll have a good idea of what your target demographic looks like. If not, it may be time to narrow your focus!

Focus on Problems You Can Fix

If you want your blog to be successful, it's important to focus on creating content that will benefit your target audience. One way to figure out who those users are is to identify the problems you can solve for them.

For example, if you're knowledgeable about WordPress and web design, building a WordPress blog around these topics can be advantageous. Not only are you likely aware of the type of audience that would be interested in your content, but you're also able to provide helpful advice and solutions to common problems they may encounter.

By producing quality content that addresses the needs of your readers, you'll not only keep them coming back for more, but you'll also encourage them to recommend your site to others.

If you're passionate about a topic but don't know how to start writing about it, don't worry! You don't need to be an expert on the subject to build an audience. All you need is to be willing to do a bit of research. For example, say you're interested in WordPress travel themes. A quick Google search will bring up a variety of articles and resources that can help you get started. Or, if you're not sure how to approach the topic from a problem-solving perspective, here are two different approaches:

  • Can you guide your audience through solving a problem? If so, you have a winner.
  • Introduce your readers to useful tools related to their workflow, and help them figure out which one is the right fit.
  • Once you've identified your audience and competitors, it's time to start writing!

Know Your Competition

As a business owner, it's important to understand your competition. This is especially true if you're running a WordPress website, as you'll be starting from scratch. By studying your competition, you can learn from their mistakes and save yourself time and effort.

The first step to identifying your competition is to do a few online searches on keywords related to your target demographic and the content you want to produce. Write down as many keywords as you want, then head to the BuzzSumo website. BuzzSumo will help you identify which of your competitor's posts did better on social media.

To use BuzzSumo, simply type your competitor's domain into the search field, hit search, and check out the results.

How to Grow Your Audience in WordPress

Different methods can be used to grow your audience. Doing your own research is encouraged to find the best method for you. The following are three methods that can get you started.

Target Low Competitive Keywords

There are a few different approaches you can take when it comes to keyword research for your business. One option is to study the keywords that your competitors are using. This can give you some insight into what kind of audience they are targeting. However, this may not always be the best approach. Your competitors have had more time to establish themselves, and they may have a larger budget than you do. Additionally, you may not be the only one targeting these keywords. If you want to be successful, you may need to put in a lot of effort and be prepared for a long journey.

A better option could be to focus on low-competition keywords. These may not get as much traffic to your site, but they can provide you with a steadier stream of visitors who are more likely to convert. By combining several of these keywords, you can build up a sizable audience of your own.

Picking the right keywords is essential for any successful website. Here are some tips to help you choose the best keywords for your site:

  1. Go for long-tail keywords whenever possible. These may be harder to work into your content, but they'll be less congested and more likely to result in traffic.

  2. Look for keywords with moderate monthly searches. A good range to aim for is between 1,000 and 3,000 monthly searches.

  3. Make sure your keyword is unique and relevant to your site. Don't try to stuff too many keywords into your content; focus on quality over quantity.

  4. Change up your keyword usage from time to time. This will keep your content fresh and help you avoid getting penalized by search engines for keyword stuffing.

  5. Write a completely new version of your content that is very different from the original text. This will give you a chance to rank for new keywords and reach a larger audience with your content.

Use Social Media Integrations

When we talk about social media integrations, we're referring to anything that links those platforms to our WordPress website. They might be social sharing buttons, integrated feeds, or even just links to your profiles.

Not all types of social media integrations work for every WordPress website. Social media can be critical to growing your audience, but you need people to share your content to get the most out of it. You can always share from your own social media profiles, but you won't get far without a decent following. People are more likely to read an article shared by their friends, and if you focus on problem-solving pieces, chances are your visitors will feel more compelled to do so.

There are many ways you can integrate social media into your WordPress website. But not all types of social media integrations work for every website. It's important to choose the right ones for your site in order to get the most benefit from them.

People are more likely to read and share an article if it's been recommended by a friend. So if you want to grow your audience and get more people to read and share your content, focus on creating problem-solving pieces that will resonate with them.


In order to grow your WordPress audience, you cannot rely on automation. You must be dedicated to providing quality content that your target audience will appreciate and want to share. If you can do this, then growth is inevitable.

Here are three steps to help you identify your target audience:

  1. Define who your target audience is.
  2. Focus on the problems you can solve for them.
  3. Study your competition.
Nadejda Milanova
Nadejda Milanova

An experienced Content creator in the field of Search Engine Optimization (SEO) and WordPress. A true proffesional with a Master's degree focused on journalism.

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