Stablepoint Knowledge Base

Get all the help you need here.

Why hosting location matters

Posted 29th April, 2019

Through leveraging a number of different cloud hosting providers, Stablepoint is able to offer you the opportunity to host your website in more than 40 locations around the world. By offering cPanel in more locations than any other provider, we can offer an easy managed hosting experience - where we manage the hosting services, backups and monitoring leaving you to upload your website and go.

The question remains though - why does it matter where your website is hosted?

Firstly, the most important point is website performance. By placing your website geographically as close to the bulk of your site visitors, you'll find their website browsing experience of your site is significantly improved. There are figures out there that suggest that conversion rates are significantly better for faster loading sites, and many visitors will click away (bounce) from your site if your site loads altogether too slowly. If you want to target a mainly UK audience, hosting your site in the UK is therefore the best option for you, whereas if you wanted to target users in the East then perhaps Singapore is the best option for your site.

Secondly, the other important benefit of placing your site is an aspect of search engine optimisation (SEO). Google likes to give users somewhat curated results for searches that they make and as such will tend to rank sites that are hosted 'locally' for that user higher than those that are hosted elsewhere. So a site hosted in France will tend to rank higher for Google searchers searching from France than a site in the UK, and vice versa.